The straightforward answer: when you do not know (yet) how it could be.
We need to brainstorm together in order to combine your knowledge of business and industry with our knowledge of technology, data, and digital services.
We need to shape, together. Then we deliver, and run.
The brainstorm can last several weeks up to a few months, no longer. We use intensive assessment methodologies, financial analysis, and design thinking techniques to get results fast.
These are some of the questions that could trigger a shape-brainstorm with us: