IT operations for high-end IT or IoT-platforms. Running the applications and the underlying infrastructure as a factory: automated, uninterrupted, predictable, and scalable. Offering a continuous innovation vehicle, while keeping all configurations under control. The factory never stops. An Operations paradigm shift, based on software practices (infra as code) and predictive analytics. The business owner as Product Owner driving Ops and innovation from his perspective. Digital Transformation for IT itself.